Real Estate SEO Do's and Don'ts

Search engine optimization is one of the most powerful tools available to real estate professionals for generating business online, and helping new clients find you. Most clients will have done significant research on homes in your area, the reputation of your business, and more before they ever engage you directly. You have the opportunity to make a positive impression before you ever meet face to face, and that process starts with an understanding of effective real estate SEO.

SEO Do's & Don'ts: How to Help New Clients Find You Online

• DO Take Advantage of Local SEO: With so many businesses using SEO, it's important to find ways to stand out from the crowd. Local SEO is a great fit for real estate because your content and listings will naturally include geographical information. By prominently featuring the towns and neighborhoods where you do business, you make it easy for new clients to find you when they're researching a move to your area. The best part is that local SEO still works even if the person doing the search is located far away.

• DO Keyword Research: Optimizing keywords is basically the process of anticipating how clients will search for your business, and it's very easy to get started. You know those auto-fill search terms that come up when you start typing your query on Google? Google's algorithms churn out auto-fill terms based on how people search, so you can get a basic idea by experimenting with that feature. Once you get your SEO rolling, your analytics will provide even more detailed data for keyword optimization.