Why Customer Service is Key to Selecting the Right Transaction Management Program

When you think of exceptional customer service companies, brands such as Apple, Amazon and Nordstrom immediately come to mind for most people. It's interesting that companies that are the best in their category are often known for having the best customer service. They also typically have the best products, processes or services, but it is the customer service component that resonates with most of their remarkably loyal fans and followers. Their customers often rave about their experiences, becoming unpaid company evangelists.

For Form Simplicity, Brenda Ghibaudi is one of its biggest champions. When you ask the Florida 1st Realtor with Better Homes and Gardens Real Estate, located in South Florida, about the support she receives, she will tell you that Form Simplicity ranks beyond triple-A: "I would rate them, compared to any other customer service or tech support, a quadruple A," she says.

It is the little things that add up to big benefits for Brenda, she explains. "They are welcoming when you call -- and they call me by my first name when they answer the phone. And they treat you great, regardless if you are tech savvy or not real techie at all; they are like chameleons in how they adjust to the level of the person who is calling in," she adds. Brenda also loves the fact that she can spend a Sunday at home, and if she's catching up on work and has a problem with a form auto populating, for example, she knows help is only a phone call away. "Being available seven days a week saves me a lot of time," she adds.

Doing the right thing

Brenda's experiences typifies the customer service approach that Form Simplicity strives to provide: a customer service experience that is unmatched by our competitors. Listening to the comments from both new and existing customers, it's a claim we are confident we can back up. More evidence of the success of our customer service-centric sales culture comes from the fact that our client attrition rate caused by customer dissatisfaction due to customer service is practically non-existent.