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Sign into your account3 Reasons Why Email Marketing is Essential for Real Estate
June 30 2016
Real estate professionals can feel pressured to out-spend one another when it comes to digital marketing. A recent article by EContent illustrated 3 key reasons why email remains the go-to solution for digital marketing. We're going to share those reasons, along with some marketing tactics to help boost your conversion!
Jonathan Treiber, CEO and co-founder of RevTrax calls email "an incredibly viable channel for marketers." Here are his three reasons why:
- Email is the least expensive communication channel that allows a brand to communicate directly with the end consumer.
- Email offers one-to-one marketing and personalization. Treiber says that email is a "personalized channel" that has unrealized potential.
- Email sustains consumer engagement. Treiber points to the plethora of special offers and coupons that are delivered through email directly from businesses to consumers. In turn, this leads to sustained consumer engagement. Email has more "reach" than any other digital marketing channel!
Of course, your prospects are getting emails from many companies – and maybe even a few of your competitors. To win attention, your email subject lines must be brief and compelling. Your message must be succinct in order to be read. Your offer must be compelling in order to induce action. We've offered plenty of suggestions on these points, and we're going to add a couple more ideas here.