What Questions You Should Ask to Help Drive Your Real Estate Marketing Plan

Online marketing is a vital tool for success in today's connected real estate market, but it's easy to feel a bit overwhelmed if you're just starting out with your online marketing plan. There are acronyms galore, new terms to learn, and tools to discover, so it's important to pick a marketing team that keeps you informed. Developing effective online real estate marketing strategies and choosing the right team to implement them starts with asking the right questions.

We've put together a collection of questions that will help you pick the right marketing strategies for your agency. We'll cover some of the key basics, but be sure to add your own questions to the list, too!

Who is my target audience?

Choosing the right marketing tools starts with understanding your audience, so your real estate experience gives you a head start with this question. If you cater to high-end, luxury home buyers, you'll want your online marketing to strike a different tone than you'd use to catch the eye of bargain hunters. A general idea of your audience is perfectly fine to get started, because online marketing is adaptable. You can always get more specific as you learn which tools work best for your business.

What is search engine optimization (SEO), and do I need it?

SEO is one of the most important online marketing tools, but it can also be one of the most intimidating for those new to online marketing. The basic idea is that your marketing team will optimize your website, blog, and marketing materials to ensure a high ranking in search results. Landing on the first page of Google search results is key to reaching a wide audience, so SEO is one online marketing tool that every real estate agency needs.