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Sign into your accountVideo Metrics that Impact Your Real Estate Marketing
June 15 2016
Creating engaging video content that people not only press play on but also interact with is the top goal of every real estate marketing professional. Whether you're creating videos for your listings or introducing buyers to the local market, you want prospective clients watch, share, comment, and contact you to learn more. When it comes to understanding how well your video content is performing, there are several metrics worth paying attention to.
Video views are really only useful in the context of understanding how many times your video content is being exposed to viewers. Video views as a lone metric don't give you a clear view of the full picture of how people interact with and use your video content
Understand your average watch rate can help you clarify your video marketing message.
Watch length, also known as dwell time, is one of the foundational video marketing metrics because it helps you gain a better understanding of your videos' ability to capture and hold the attention of your audience.
Keeping in mind that viewers are objective in their search process. They are looking for specific information that your video content must provide. When your video watch rate is low, it's usually an indication that viewers have decided your video as unable to provide them with the information they need. Videos with high average watch rates are on par with the information viewers are looking for.