Why Local SEO Is Important for the Real Estate Industry

Real estate is ultimately a local business. You sell homes in a specific geographic area, even if your clients come from all over the map. And those clients will use search engines to find the best properties and real estate agencies in your area. So for real estate agents, few marketing tools make a bigger difference than local search engine optimization (SEO). Ahead, we'll take a closer look at what local real estate SEO is, how it works, and why it's an especially good fit for real estate marketing.

Let Business Find You: Local SEO for Real Estate Agents

Local SEO – like any type of SEO – is designed to improve your visibility in search results, and a first-page search ranking is key to finding new clients online. Landing at the top of the first page is even better. The challenge is that other real estate businesses in your area want that prime search position as well, so reaching the top requires effort, and a plan.

Local real estate SEO leverages the knowledge of how real estate shoppers use search engines to anticipate the client's needs, optimize your website for the most popular search terms, and bring new business to your digital door.

• Real estate is a natural fit for local real estate SEO because geography is part of nearly every search query related to real estate listings.
• Local SEO helps you connect with shoppers at different points of the purchasing cycle, from early, general research on your city to locking in on specific homes in specific neighborhoods. When a prospect searches "homes in [your town]," you want them to land on your content, real estate listings, and social media pages.
• By connecting with shoppers in the midst of their research, you get an opportunity to show why your real estate agency is the right choice for their needs. Since these are people who have already demonstrated some interest in homes in your area, leads from local SEO are better qualified than most.