RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountWhy Your Facebook Video Ads Should Be Silent
May 25 2016
The best places to advertise are where consumer traffic is heaviest. That's Advertising 101. In the electronic world, there is no heavier consumer traffic than on Facebook. But before you rush onto the world's busiest platform with your ad, there are some recent changes involving Facebook video ads you should be aware of.
Facebook is now asking businesses to develop video ads that don't require audio.
There's plenty of other video content that includes audio on the social media giant, but Facebook says this move is designed to protect both them and their advertisers.
The concern is that the audio of an ad could begin playing loudly at an unexpected moment. The research Facebook commissioned revealed that four out of five people would have a negative reaction should that happen, both to the social media platform and to the advertiser.
But while advertisements can't include sound anymore, Facebook announced it will soon offer an opt-in to businesses that would automatically enable captioning for advertising videos. That should save advertisers some money, since they won't have to add captioning themselves.