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Sign into your accountThe Power of Customer Reviews
May 17 2016
Growing Your Brand Isn't Optional
Customer reviews are vital in any industry where a product or service is made available to consumers. Entire companies, like Yelp and Angie's list, have been founded on the concept of customer reviews. And other businesses like Amazon have deeply integrated customer reviews into their business ecosystem.
The growth and worldwide adoption of the internet in the past twenty years has ushered in an era where technology has been used to mimic face-to-face human behavior. Prior to the internet, if I wanted to know how good a product or service was, I would ask people around me what they thought of the product or service.
Today, I no longer have to ask my friends. If my friends are on Yelp, Amazon or Facebook, I get notifications or I see what they think of a product or a service immediately. In some cases, I even see pictures or video that visually illustrate that great meal or great product and include what their exact thoughts are.
At the end of 2010, Zillow launched agent ratings, roughly 15 years after Angie's list and about five years after Yelp launched. Since the end of 2010, the concept of REALTORS® being rated has been widely accepted by the industry.
However, it's my opinion that the real estate industry is not paying enough attention to reviews.