Top Training Topics for Realtors

In late 2015, we conducted about 120 interviews with brokers from all over the country about their priorities and goals for the coming year. One of the major things we discussed and asked these brokers was what they were planning on training and educating their about agents in this year. Not only does this indicate what skills they're looking for in agents they're recruiting, but it gives you a good idea of what brokerages' priorities are when it comes to what they want their agents working on.

Some of these top priorities included Contracts, Sales/Leads/Referral generating strategies, and New Media. While training in something like how to handle contracts may seem like a no brainer, the other two may come as a bit more of a surprise—because what's "New Media" considered to be anyway? We'll break it all down for you.

2016 Top Training Topics for Realtors

Two of these skills are near and dear to our heart: understanding new media and lead generation and referral strategies. If these sound like something outside of the normal realm of what agents do, then read on. We can assure you that having a better understanding of these areas not only makes agents more profitable, but also more attractive to brokerages looking to recruit.