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Sign into your accountWhat Is a Brand and Why Is It Important?
May 04 2016
Between tradeshow speeches, product pitches and feature articles, you might be sick of hearing the word "brand." Maybe you've heard it so many times by now that it doesn't even register – it's all about your brand; your brand should attract top agents; does it align with your brand?
The popularity of the subject alone alludes to its importance in the real estate industry, but do you really know what a brand is? Do you understand its importance? Above all else, what is your brand?
At one point in time, brand was simply a name that replaced the generic name of something. Take laundry detergent for example; the generic name, laundry detergent is known as Tide, Gain, and Cheer – the brand.
Over time, it became evident that there was more than a name that went into the perception and distinction of a product. Better yet, marketers learned that they could create different perceptions of their brand and, to a certain extent, control the perception of their products in clients' minds through various means – the evolution of brand.