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Sign into your accountA Real Estate Broker’s Branding Dilemma
May 04 2016
Seeking out broker tips on what makes for a successful brokerage/agent relationship? The formula may not be quite so simple.
On a recent road trip including stops in Chicago, D.C., and NYC, Brad Inman, journalist and entrepreneur, uncovered that formulas for brokerage success don't always include the same ingredients. In fact, company philosophies surrounding management styles, though successful, are quite diverse.
The opposing, but successful, management styles:
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Management branding - Branding philosophies systemically delivered to every agent. The main take-away: company culture is king – interwoven into each agent's daily life. The boon? Unwavering support for those under the brokerage, shown to consistently deliver results in both personal and business endeavors.
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Full agent autonomy - Though the brokerage is home base, it does not tell agents what they can and cannot do, instead fostering agent autonomy and individuality. Advantages? This strongly empowers the agent and cultivates the individual agent brand.