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Sign into your accountDrip Training
April 24 2016
I love a morning call with a report of success. A broker that I am working with moved their chips around the board, renewing a core vendor agreement and adding five new services without any incremental costs. Bust out the champagne, right? Not so fast.
The panic moment hits you when you understand that you will be launching five new products. A few of them are background products that support the operation of the brokerage – accounting type stuff. But a few of them are consumer launches and agent launches.
Put the champagne away and start to whiteboard out the launch of each product. Launch event, video training, webinars, tips of the day, help desk training, manager training, individual agent training and support, consumer advertising, website update, public relations, reporting, benchmarking, satisfaction monitoring. All of that is being added to a staff that is already fully utilized. The term drip training popped into my mind.
Drip training is not an original concept. I Googled it and found an article from BrainStorm dating back to September 9th, 2015. It's a great article that you should read.
- Drip system
- Seed (input)
- Nourishment
- Delivery method
- Harvest (output)