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Sign into your accountCustomers Don't Jump Out of Computers
July 04 2011
Technology has a place in the life of an agent. It supports the agent by providing access to research information, offers some marketing automation, and is a great communication vehicle. But technology does not sell real estate – agents do.
There is much ado about the role of technology in real estate. We live in a world full of technology and we are connected to it every day. It is a primary resource. You can even think of your car and your phone as technology. All of these things represent the toolset of the modern day REALTOR®.
I can guarantee you that customers will not jump out of your computer screen and buy a home. Social networking, online marketing, and lead generation engines serve you like advertising. They work just like the newspaper, the yard sign, and your mailers. They generate selling opportunities; they do not do the selling for you.