The Value of a Swift Response

Here's another great retro article to celebrate the 4th of July. This one comes to you from Jose Parez.

You finally decided that with prices still low, you are going to upgrade to that bigger house you and your husband have been talking about for years. Things are good with both your jobs and now is the time.

You have heard from several people that XYZ Real Estate has a good reputation and you see a lot of their signs around town so you decide to start your search on their website one night after work. They have a nice site and you are getting excited about the listings they have in the neighborhood you have been wanting to move into.

Saturday morning you decide that you want to spend Sunday looking at a few homes for sale in your dream neighborhood. You get back on XYZ’s site while you are having your morning coffee and put in a request to speak to someone about viewing homes tomorrow. It’s about 9 AM and you give them your cell phone number in case they call while you are out and about.

Soccer, baseball, yard work, laundry, and grocery shopping chores are done by mid-afternoon. You and your husband finally sit down to relax before cooking dinner and wonder why you have not heard anything from XYZ Real Estate. You are both eager to look at homes tomorrow so you check your email to see if someone has gotten back to you. Nothing on email and nobody has bothered to call after several hours. Not impressed with the lack of response, you get back online and start searching for other companies.

Does this happen every day in our industry?

Unfortunately, it happens hundreds of thousands of times every single day!