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Sign into your account"Sexy" Sells in Luxury Real Estate Marketing Verbiage
March 23 2016
It's no secret that sex sells. And sexy verbiage? It's making the luxury real estate market hot.
What words are steaming up the proverbial windows in the luxury market?
According to real estate selling tips following a study by Realtor.com, the words "sexy" and "seductive" are often used in higher priced homes.
What about love?
Well, as the old rock song goes, "love" stinks. Of the 1.6 million homes in the Realtor.com study, "love" is often used in the property descriptions of lower priced homes.
Hot – and not – verbiage and median asking prices:
- "Lovely" – $264,000
- "Love" – $250,000
- "Loving" – $195,000
- "Sexy" – $620,000
- "Seductive" – $640,000
- "Romance" – $820,000