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Sign into your accountYour Brokerage Website is Your Best Employee and Top Lead-Gen Source
February 29 2016
As a manager, what would you give for the ideal employee? You know—someone who works hard for your brokerage every day, doesn’t complain, exceeds expectations daily, positively boosts the company’s image and actually gets results in the form of leads?
What if this employee also had predictable KPIs (Key Performance Indicators), and hit them consistently? An employee like that would be worth almost any amount, right?
The truth is, one of your best employees or team members can be your website – if you get the right one working for you. It is all about having the customized brand and technology to match what you really want to see out of your website – instead of settling for something you don’t want.
Template Websites vs. Customized Broker Websites
A real estate brokerage website is a key component of establishing your company’s brand with current and potential clients. Its purpose ranges, but should include all of the following:
- Providing consistent, high-quality lead generation
- Engaging consumers with top home search, IDX, tools and information
- Establishing competitive and smart brand-presence
- Driving recruiting interest and productivity
- Providing your agents and team with valuable resources