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Sign into your accountHow Distraction Real Estate Marketing Pieces Help Your Farming Efforts
February 18 2016
Real estate postcard farming is a difficult thing for many real estate professionals to swallow. First off, you are spending your own hard earned money on it. Secondly, geographic real estate farming is a process. It takes many months to build your brand awareness and start to pick up measurable results.
It also requires lots of planning, ensuring that you truly understand who your "ideal client" is, and what materials and content would not only appeal to them most, but also make them consider you the thought leader in your marketplace. That planning the content part is where many quickly figure out that the devil truly is in the details.
Even if you avoid the traps of making your marketing about yourself only, and inconsistently hitting your farm area with marketing pieces, even the very best content can fatigue homeowners, thereby working against your plans and reducing the chances that you will become dominant in your marketplace.
The question becomes, what do you do? The answer is simple:
To effectively keep the attention of homeowners in your marketplace, you have to sometimes give them a "shock to the system." The easiest way to do this is with a distraction marketing piece.