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Sign into your accountSpam Emails vs. Email Marketing: Know the Difference
January 24 2016
Raise your hand if half of your inbox is flooded throughout the day with emails that mainly get sent straight to the trash. Everyone? Yeah, we thought so. But, can you tell the difference between spam emails and email marketing?
Sometimes, the difference is more subtle than you may think and the last thing that you want to do is start sending your client spam. Because that's just bad business.
So where do you go from here? It starts with defining both spam and email marketing. You can then move forward with an understanding how you can utilize email marketing and more personalized messaging to best reach out to your network in order to build the best relationships. The best business relationships are built on trust between both the client and the business, and you can't gain anyone's trust by sending spam.
Don't be a spammer. Read on to understand how.