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Sign into your accountUser Registration Wars
January 20 2016
A long, long time ago, a great debate was spawned that pitted real estate pros against each other and created a rift that could be felt far and wide.
The debate: should you require visitors to register when searching for listings on your website?
Then, as now, many agents and brokers were opposed to the idea of requiring registration. They believed that visitors would not stay if they were required to share their name and email address, and that this would result in fewer leads.