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Sign into your accountThe Importance of Knowing Your Audience
January 19 2016
Content is king, and while much of our success here is owed to our content, we'd be remiss to overlook the driving force behind a successful email. It's not always what you're sending, as much as it is who you're sending it to. Identifying your audience and messaging them appropriately is the real reason behind a high open rate...and we'll tell you how to do it.
The first thing we ask our customers to do when they join Happy Grasshopper is to separate their database into two groups: People you know, and people you don't. Sure, this seems simple (and, in truth, it is), but the results can be very, very powerful. Answer us this: Do you speak to strangers on the street the same way you do with friends, family, or the people you work with? Probably not.
So why are you emailing everyone the same way? You shouldn't be...