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December 17 2015
It's the season. WAV Group is fielding satisfaction surveys to determine how agents and brokers use or don't use technology offerings. We even encounter a curious situation where we are measuring satisfaction with broker solutions and MLS solutions in the same market.
Sometimes the easiest answer to a strategy is the simplest. What WAV Group sees today is that less is more.
Too many technology solutions in real estate have feature creep. Regardless if it is a broker CRM or the MLS system, they are too complex. In real estate technology, usability trumps functionality.
Change is Hard
The most difficult thing for anyone to do in life is change. Moreover, the older you are, the harder it is for you to learn or change. Real estate people are old. We see this constantly, and even NAR yells it from the rooftops.
Before you switch systems, think very carefully about the overhead that it will cost your organization and users in functionality. Everyone takes a big hit. In most cases, you are taking your user intelligence way backwards to inch forwards. Tread very carefully and try not to change too often.