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December 15 2015
We talk a lot about how to drive more real estate leads and more visibility. One question you might be facing right now is whether you really are taking advantage of the leads and visibility that you currently have.
Let's say you are currently getting leads from Trulia, Zillow, Realtor.com or another real estate portal or network. You also get leads from your sphere of influence or referral base. You may even do some pay-per-click or have some naturally-generated leads on your website. The question is, what real conversion rate are you seeing right now and where are your inefficiencies? If you are busy tracking leads in your email and on scraps of paper, the typical conversion rate runs about one-half of 1%.
The trick to taking advantage of the leads you have, as well as driving more conversion out of new leads, is all about well-placed automation and strict tracking.
There are four things you should have in place in order to achieve the highest conversion rates on current and new leads.
1. Complete Real Estate Lead-Generation Strategy
This seems like a total no-brainer in a lot of ways. There are, however, many brokerages who look at their strategies and realize they have been relying on only one or a couple lead sources, but only one channel. The reality of real estate lead generation is you need to make sure you have the right channels and that you are getting high enough quality to drive your bottom line.