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A Look Inside Google’s Page Quality Rating

November 29 2015

oi look google quality rankingGoogle recently released the guidelines for manually reviewing a website to determine its page quality rating. This document provides an insight into the traits Google thinks is important for each website/webpage to demonstrate. You can review the entire document here. The actual page quality rating stored within Google's search index is computed systematically. However, Google uses these manual reviews as a reference point to make improvements to their algorithm.

Here are the top 5 takeaways of Google's page quality rating guidelines:

1. Purpose – Each webpage should have a specific purpose. Websites and pages should be created to help users. The reviewer will rate the page on its purpose and how well it achieves that.

2. Content

  • Main Content (MC) – Any part of the page that directly helps the page achieve its purpose. Webmasters directly create and/or control the main content of the page.
  • Supplementary Content (SC) – Contributes to a good user experience on the page, but does not directly help the page achieve its purpose. Supplementary Content is created by webmasters and is an important part of the user experience.

oi look google quality ranking 2

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