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Sign into your accountSolving for Technology-Confused Agents
November 19 2015
WAV Group supports organizations (brokers, MLSs, associations, franchises) to develop support services for the technology applications used by agents. To kick off these programs, we audit the systems that an agent has access to. This is an administrative process where we inventory all of the tools that they access from any source.
7 Sources of Real Estate Agent Technology (with one common example)
- National Association of Realtors – RPR
- State Association of Realtors – Forms
- Local Association of Realtors – Lockbox
- Multiple Listing Service – MLS system
- Franchise – lead management
- Brokerage – eMail
- Self – website
The Big Problem: 7 different channels of training and support
Forget about training and support for a second. Let's start with a basic observation: For an agent to even know what each of these tools do, they would need to spend at least one hour on a demo to get an overview. In reality, something as sophisticated as the MLS system would take at least two hours just to show an agent around. A fundamental problem with real estate today is that this basic process of introducing an agent to the tools they use is optional.