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Sign into your accountWhy Using Professional Photography Makes Good Economic Sense
October 29 2015
Yesterday, we posted a list of "scary" listing photos--images executed so poorly that using them risks driving buyers away. What each of these photos have in common is that they were shot by the listing agent rather than a professional photographer.
Knowing how crucial photos are in drawing in prospects, why would an agent or their broker allow such unflattering images to be made public? Often, the answer is cost--some brokers may feel that hiring a photographer is too expensive, or that the financial burden should be borne by the agent instead.
However, this approach is short-sighted. A recent study from Real Trends shows that agents who consistently use professional photography earn 100 percent more in average Gross Commission Income (GCI) than those who never use professional photography. When compared against agents who use professional photography intermittently, consistent users still earn over 46 percent more GCI.
