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Sign into your accountThe 5 Best Ways to Nurture Leads
October 28 2015
Last week, I discussed some easy ways to capture more leads on your site. The inevitable question then becomes, So now what?
According to the B2B Marketing Benchmark Report, 74% of all B2B leads are not "sales-ready." So how do you stay relevant and keep your brand top of mind until those consumers are ready to buy? You need to drive those leads to the sales finish line. Let's talk today about the car that will get you there.
Here are five best practices to effectively nurture leads so most become new sales for your business.
1. Qualify
Before you bring them into your car, you should make sure this person is right for you. You know your target consumer – does this person fit that criterion? Determine if someone is a good lead with a brief quiz. It doesn't have to be invasive or extensive, just a few pointed questions that lets your organization know if this is a person worth further investment.
Qualify your leads with a brief quiz. Make it fun. Optimize it for mobile. And keep it short.