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Sign into your account3 Reasons Brokers Should Offer Agents Co-branded Websites
October 26 2015
Every real estate agent should have a website. It's a crucial part of building their online presence and serves as the "hub" that all of their social media and other online accounts link back to. However, to protect your company's brand, brokers should provide agents with that website, co-branded to both the agent and the brokerage.
A co-branded agent website typically sports the brokerage's logo and brand colors while also displaying the agent's headshot and contact information. While the agent and their services are the focus of the site, the shared design elements and site structure reinforce that the agent is one part of a larger whole--your brokerage.
Besides brand reinforcement, here are three other ways co-branded websites benefit brokers:
1. You'll keep leads within your brokerage. Co-branded websites lets you ensure that all links on all websites direct only to places controlled by your brokerage. Typically, leads that come in from the broker site can be assigned to any agent in your firm. Leads from an individual agent's site go to that agent. However, thanks to a having a shared back end, brokers can see if that agent has responded to the lead. If not, the broker can assign it to another agent.
Depending on the solution you use, leads that come in either off the brokerage website or an agent website can automatically be funneled into your company's CRM. From there, you can assign that lead to a drip email campaign to nurture them until they're ready to buy.