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Sign into your accountUpstream Agent Record
October 22 2015
Many assume that Upstream is only about listings. In fact, there are six database categories that are contemplated for the application that solve a lot of problems for brokers of any size.
The Need for a Single Agent Record
Depending on the brokerage, the Agent Record consists of their office address, office phone, bio, headshot, cell number, social media profiles, etc. Agent Records are used in a lot of applications across the brokerage. Here is a partial list, but a common list for a brokerage of one agent in one MLS market.
- Broker website/Agent website
- MLS
- MLS consumer site
- Mobile app
- Virtual tour
- CMA
- Flyer/marketing
- Accounting system
- Realtor.com/Zillow Group, etc.
- Newspaper/magazine, etc.
- Drip Marketing
- Lead management
- Buyer listing notifications
- Franchise/network
- Agent ratings
- Contact Management System
- Transaction management
- Document management
- Digital signatures