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Sign into your accountPartners Trust Joins The Enterprise Network
September 29 2015
Recently, Partners Trust launched a new fully mobile responsive site designed to dynamically change for over 250 different screen sizes. Along with the "mobile first" web site, they launched new mobile apps for Android and iOS.
The design was done by 1000watt Consulting in collaboration with Partners Trust and the proprietary technology is provided by Booj. Booj (Be Original or Jealous) is the platform that powers The Enterprise Network.
Booj is an interesting technology provider because they deliver a very good and well-supported solution that is exclusive to a single brokerage in a marketplace. I got to meet the team behind the technology last year when I was invited to take the stage and share my perspective on syndication at their annual conference. Many WAV Group broker clients are on the Booj platform and you can see the full list of brokers using their system here.
1000watt did a great job of focusing the site on sellers first – which was well executed by the development team across the entire consumer facing solution.
Partners Trust's communication strategy started with an internal rollout that included an all day Tech Summit at The W Hotel in Hollywood for the company and its agents. The campaign then moved to customers, media and then paid media at the LA Times, Google, and Facebook to support the launch.