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Sign into your accountFour Tips for Better Banner Ads
September 16 2015
The current wisdom surrounding content marketing suggests that it's important to focus on helping—create content that provides value to readers. The world of advertising should be the same. If you've noticed a decline in your banner ad clicks, or are considering using banner ads to bring more visitors to your website, here are four things you should implement in your advertising.
Provide Value
Your banner ads, like the rest of your content, should provide some kind of value to readers. If they don't, readers won't click them because there's no motivation to do so. Instead of a "buy now" type of ad, offer a free eBook or other downloadable resource. Find what your ideal clients are searching for, and fulfill that need.
Be Relevant
Going hand-in-hand with providing value, your banner ads should be relevant. It's important to determine who you're trying to connect with and what they want. Even if your ad has a great value proposition, it won't be beneficial if it isn't reaching people who will find it interesting. When you're running a targeted campaign, use any data you've collected on your webpage to determine who is visiting the site you're advertising on and why they're there.