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Sign into your accountReal Estate Tips from a Marketing Director
September 03 2015
Michelle Costa has been the Director of Marketing for Showing Suite for the past five years. She has over nine years of experience in internet marketing, sales, and web development. Successfully marketing multiple companies of various sizes, she knows her way around the marketing world and all the various facets of it.
Hashtags – do or don't?
Hashtags are great and can help you find people to connect with who have similar interests and ideas as you. However, make sure they're relevant to what you're posting and don't overuse them. For example, do not hashtag every single word – #real #estate #is #cool. When was the last time you searched for the hashtag "#is" to see what other people were posting? In this case, #realestateiscool would be a much more relevant hashtag.
Put the REAL in real estate
REAL engagement is important. Even if you're going out of town, stay away from automated social posts. It's always obvious and defeats the purpose of social media. Posting is best when done organically to show what you're up to/thinking in that moment. The point of social media is to learn more about who follows you or your brand and to give your followers something of value. Don't just post for the sake of posting.