Does Your Online Presence Convey Trust?

Think about the last time you decided to make a purchase. Perhaps it was something small like a new face wash, or maybe it was a larger purchase like a home. Whatever the purchase was, chances are that you went with a provider that you trust.

As a business owner or service provider, it is important to understand that your potential clients are also going to make purchases with companies and people that they trust.

If a consumer doesn't trust you, they won't pick you over the competition. Trust is especially important when making larger purchase decisions, as it is likely that the larger the purchase, the greater the impact it will have on the consumer's life or business.

So how do you ensure that your clients trust you and view you as a credible source? Well, you should start where most buying decisions begin: the Internet.

According to a study done by GE Capital Retail bank, 81% of shoppers begin their journey online. That means that your online presence has the potential to either attract or repel 81% of your potential clients.

You might wonder how you can build trust without spending time with someone or speaking to them face-to-face, but, when used properly, your online presence is enough to do the trick. Sometimes your channels just need a facelift.

Here are five areas to focus on when creating a website to convey trust.