RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountThe Power of E-Newsletters for Real Estate
August 27 2015
What's the most important trait for a real estate professional? A dedication to customer service. The competition can be fierce for listings, and how you treat your clients goes a long way in whether they sign you up and/or recommend you to friends, Being reachable by prospects and clients before, during and after the home-transaction process is one of the best ways to stay in business. This type of dedication creates those precious repeat customers and word-of-mouth referrals. As we've said plenty of times before on the blog, social media, texting and email communications are great tools for being reachable and staying in touch. So if you haven't yet adopted the e-newsletter format for your real estate business, you might as well give it a whirl in 2015.
Here are some simple steps you can take to adopt a newsletter strategy for real estate:
Choose Your Service
A simple Google search will bring up a number of e-newsletter services (Mail Chimp, Campaign Monitor, etc.) that will allow you to build and manage your e-newsletters. But do your research so that you can settle on a program that works for you price-wise and functionality-wise.
Compile Your e-Mail Database
If you've been on top of things the last few years of your business, you have a healthy email database of prospects, clients and colleagues. Your e-newsletter program should allow you to compile, edit and manage these lists. In addition, most programs will allow clients to opt-out and edit their settings, like if they change e-mail addresses.