RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountTurn Big Data Into Big Dollars
August 19 2015
There are so many tools for collecting data available to real estate brokers today, that it can be difficult to choose the right ones and then get them to all work together.
Here are some products and resources for brokers interested in new ways of capturing data, analyzing it, and making decisions on how it will be most effectively used to increase profitability.
Gathering Data
Most of the data we're looking for as brokers must focus on potential customers. Whether they're new leads or past clients, we look for ways to predict who is the most likely person to buy or sell a home.
We can buy this data or build it. Many brokers just use a list of every home in their local neighborhood, zip code, or area. They send mailers and postcards to everyone, without much strategy. It may have a slight return on investment, but it's certainly not optimal.
Rebogateway and Smartzip are two companies that can enhance that ROI. Instead of mailing materials to everyone in your city, these companies allow you to view different tracts within the area and find which areas are turning over faster.
For example, if West Seattle is your market, but zip code 98136 turns over every five years and zip code 98126 turns over every 12 years, then it's time to point more of your marketing at 98136. After identifying those tracts, the broker can make more strategic decisions about which part of town to focus advertising dollars.