What’s the Score? 4 Ways to Track Real Estate Lead Generation Activities

To succeed and grow your brokerage, you need to do several things at the same time: generate leads, recruit and train effective agents and track agent activity with full accountability, all while utilizing the right tools to convert leads into sales.

Lead generation activities like prospecting can often mean day after day of rejection and can take a toll on an agent's confidence. Tracking and reporting real estate lead generation activities helps agents stay motivated and holds them accountable to their goals, and keeps them focused on the activity instead of the end result.

We don't always have control of the outcome, but we always have control over our effort. Here are four ways you can keep your agents accountable by tracking their lead generation activities from first contact to closed deal.

Track Your Numbers

Have you ever said, "I am doing everything I am supposed to be doing yet my business isn't growing?" If so, you probably aren't tracking your numbers effectively. Top performing agents understand that prospecting is a numbers game and are aware of the real estate lead generation activities they need to perform each day to accomplish their goals. If certain activities aren't completed, it will be reflected in their scoreboard. Numbers tracking holds agents accountable to revenue generating activities and ensures that they are hitting their goals.