Why Should Real Estate Brokers Join RESO?

For years RESO, or Real Estate Standards Organization, has been thought about as a group for Geeks. I'll admit it's been a well-deserved moniker. I mean, how many non-tech conferences schedule a session called "Using OpenID Connect?"

But after RESO was incorporated as an independent non-profit organization, a strategic objective emerged to bring in brokers. The Geeks had a meeting of the minds to explore what was needed from a business perspective. Before, like all technology groups, the Geek perspective dominated: Projects were interpreted from a Geek point-of-view to serve the Geek-side of customer needs.

Geeks realized they need more Greeks (business leaders) at the table to incorporate the brokerage point-of-view that was missing. This was never more poignantly apparent then when Craig Cheatham, who heads The Realty Alliance, shared his letter of grievances with the industry. That was a great "wake up" call for everyone as clearly more brokers needed to be actively at the table, not simply passing along the changes they would like to see.

Today, RESO is actively recruiting more broker members, and not just because of the impending implementation of the Data Dictionary which directly impacts the brokerage world, but because of the invaluable insight that is missing at the table by not having more brokers participate. It's RESO's goal to provide solutions that help agents and brokers directly.

You only have look at our incredibly successful Spring Conference in Chicago in June to see how valuable having brokers at the table can be. Marilyn Wilson of the WAV Group, a RESO member, presented a broker panel that featured Dan Troup of RE/MAX; Michael Garner of Keller Williams; David Grumpper of Michael Saunders; Alex Paine of Pacific Union and Tei Baishiki of NextHome.