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How to Advertise Your Listings and Services on Facebook

July 08 2015

facebook thumbs up woodWith more than 1.4 billion users and 900 million visits daily, Facebook ads can give you access to many different audiences. The possibility of super-targeting users by demographic, location, language, age, gender, relationship status, education, interest, workplace connections and more makes Facebook a great real estate promotion tool. But what's the best way to advertise on it?

How can you best use Facebook for real estate promotion?

Don't

Use your personal page.

It is unprofessional, and violates Facebook's user agreement against using the platform for personal or commercial gain.

Post listings directly on your business page's wall.

Your page will be viewed as spam. If you can't help yourself, you can get away with a few each week (that means 2-3!) with a single, eye-catching photo. But there are more professional ways to handle it. (See the next page for details.)

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