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Sign into your accountCan Email Marketing Be a Conversation?
July 08 2015
Can email marketing be a conversation?
The answer is absolutely yes, but using email marketing conversationally is as much a philosophy as it is a process of following the basic rules.
First, let's just kill the elephant in the room. Email rocks! It has become the digital glue for all online channels, and returns the best ROI at more than 40:1, far surpassing any other channel at your disposal.
If you aren't seeing this kind of ROI, then listen up. We are going to walk you through how to see this kind of ROI using the basic concepts of Email Conversation Marketing.
First off, it's important that you understand that most of the traditional strategies and tactics used to sell widgets won't work for you.
Why? Your product or service can't be downloaded or paid for with a swipe.
You are a professional salesperson, and you don't sell concert tickets, e-books or other downloadables. You sell houses--something that requires you to build and nurture relationships. To generate outstanding returns on your investment in email, you need to use what we call conversation marketing.