Real Estate Writing with a Purpose

Writing is a love/hate form of communication for many. Putting your thoughts into words on a screen can be daunting for a lot of people, but chances are those individuals can carry a conversation without skipping a beat. Luckily, you don't have to be a master wordsmith to create a compelling, straightforward and informative blog post. Here are a few tips to follow to bring purpose into your writing, attract more readers and build an online community:

Write About Interests

If something is interesting to you, there's a 99.9 percent chance that someone else is too! While you don't want to forget about your end goal as a real estate agent–selling homes, your interests are a huge asset to your blog. Writing about things you are interested in will innately make the post more readable. If you are passionate about a specific topic, it's going to show in your writing whether you're a seasoned blogger or not.

When brainstorming topics, think about what you love to do with your free time. Maybe it's golfing, going to the gym, playing with your pets, growing a garden, etc. Now, think about how you can integrate these topics into your blog posts. Instead of writing about the nine holes you played this weekend, consider writing about the awesome features of your favorite course or even creating a list of the top courses in the area.