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Sign into your accountCustomers Are Your Most Valued Assets
May 31 2011
Many brokers struggle to recall that sales come from customers and that marketing is the sourcing and harvesting of those sales. Regardless of the number of transactions that your business processes each year, you are building your customer lists and creating an asset base important to your real estate marketing efforts.
Perhaps the best way to position the understanding of this notion is in terms of the lifetime value of the relationship that your broker has with the customer. What happens all too often in real estate is that the relationship that begins as a lead and ends at the conclusion of the transaction.