RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountYour Social Media Emergency Response Kit
May 26 2011
The good news is that following three years of massive expense and effort real estate professionals across North America are now making effective use of various social media tools. The bad news is that, as is always the case, 10 percent of agents will go too far. And at least 3 percent of them will commit errors that will get their brokers in trouble.
This problem is certainly not limited to the real estate industry, quite the opposite, a number of high profile social media gaffs have occurred over past several months in several industries. Shoe mogul Kenneth Cole sent out a Tweet to thousands that suggested that the mobs in Egypt were responding to an announcement that his shoes were now available on the Internet. Last summer's famous Tweet regarding the Gulf oil spill set off an avalanche of protest. This past winter's posting of the GroupOn's super bowl commercial involving Tibet on YouTube.com was just the latest social media disaster.