Are Your Listing Descriptions Designed to Capture?

We’re living in an industry where indexable MLS listings – those that are visible to the search engines – are becoming frequently more common. So I feel that it’s important to bring up the value of optimizing personal listings to maximize on this opportunity. I was recently looking at the details of a real estate agent's personal listing and noticed the description contained a lot of abbreviations and agent jargon and thought that it was a shame that she had not written a better description for the prospective homebuyer and the search engines.

The description listed the bedrooms in an abbreviated format and ran abbreviations together so it wasn’t easy to read, and even though the search engines are very good at picking up on words, the details were pretty much an undecipherable jumble. Maybe agents don’t realize the value of an indexable IDX or how using a technology that allows listings to be indexed can bring search engine traffic… and, therefore, transactions! Even if you don’t use an indexable real estate technology as an individual, writing a meticulous detail page will help you to market your clients’ homes to the utmost advantage on the Internet.