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April 11 2011
Yesterday Inman News posted an article, Real estate’s ‘unfranchise’: LeadingRE, an “Executive Profile” with Leading Real Estate Companies of the World (LeadingRE) President and CEO Pam O’Connor. (Unfortunately, the article is now behind Inman’s pay wall. Don’t get me started on that practice…)
What is LeadingRE? From the Inman article:
LeadingRE represents 600 local and regional real estate firms with a combined total of 5,000 offices and 150,000 sales associates worldwide. The network’s participants produced nearly $250 billion in home sales in 2009, according to its website. The network competes with national brands such as Re/Max, Keller Williams and Coldwell Banker.
. . .
LeadingRE is a "diversified brokerage services network," O’Connor said. "We’re sort of the ‘unfranchise.’ We do everything franchises do, but we’re not a franchise. We take a local brand and give them that global connection."