RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountYou May Not Know It, But You Are Blogging for Two Crowds
April 04 2011
Guest Contributor Chris Brogan says:
It strikes me that often times, we’re blogging for our colleagues and not our buyers. When I write a post that gets a lot of attention, it’s because it resonated with someone who does a similar job as me. While this is always wonderful and well-appreciated, it’s also dangerous, if you’re using your blog as a business lead generation tool.
In short, it’s important to know which crowd you’re writing for, and how you’re going to reach the right crowd with the right message.