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May 17 2015
It's long been the practice of brokerages to use technology that pulls MLS listing information and then use that data in their applications. For example, you may have a vendor that downloads MLS data for IDX websites, transaction management, virtual tours, syndication to third parties, and even for generating property flyers. All of this downloading can create a data management nightmare.
The problem with using so many different data-driven solutions is that each application is being updated by different vendors at different times. This adds a layer of unwelcome complexity to your business productivity. Your agents and your staff are manipulating your listing information in multiple applications, each containing a different version of data. When the data is not the same in every tool, agents distrust the application and fail to adopt it.
However, companies are beginning to rethink their approach to data management by consolidating MLS data integration through a single source. There are a few back office solutions that have taken this approach that are used by brokerages across North America today. Real Estate Digital, AgentAchieve from CoreLogic and, notably, Lone Wolf Real Estate Technologies' Complete Enterprise Solution are all examples of solutions that have taken this single MLS integration philosophy to heart. For an overview of Lone Wolf's approach, see the video below: