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Sign into your accountSocial Media: The Art of Building Awareness and Capture
March 17 2011
We use social media tools for different purposes. We might use it for distribution of media, for marketing, for customer service, for promotion, for communication, and most likely, for all of the above. How you use it depends on your end goals, obviously. But most times, people are being thrust into using social media without really knowing what the goals are, and without knowing what kind of workflow should accompany the use of the tool. Instead, they swing by Facebook to see if anyone commented on the wall update, and they visit Twitter to reply to a few things, retweet a few other things, and they end up feeling like they’re not sure why they’re doing this, let alone how it’s going to serve the cause.