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Sign into your accountHow Do Your Brokerage's Listings Perform on Zillow?
April 20 2015
Any type of advertising or promotional effort that brokers undertake should provide some measure of return on investment (ROI). Depending on the type of promotion, the way you measure ROI will vary.
In the case of sending listings to portals, there are two primary returns you receive on your investment. The first and most important is that you're delivering on a promise you have made to a seller who expects their listing to be marketed to the widest possible audience, leveraging sites like Zillow and Trulia. The second return is the reach or engagement your listing is getting on those websites.
The truth is that brokers don't really care that Zillow gets 86 million visitors per month1. Instead, the relevant metric is how many people engage with your brokerage's listings. To provide brokers insight into this key area Zillow Group, operator of the two leading real estate sites according to comScore2, unveiled a dashboard in January to brokers who send a direct data feed to Zillow Group sites, either through their MLS or directly from their brokerage or franchise.
As a broker, the Zillow Group Data Dashboard lets you measure the performance of your listings on Zillow, including the total number of times their listings appear in search results, the number of times listings were viewed, and the number leads delivered to your brokerage from your listings.
