The 7 Best Tactics For Personalizing Bulk Messages

Living in the digital world provides clear benefits, from real-time communication to an all present connection. Sometimes those things may come across as negatives, but the general consensus is a positive one.

One stand out negative is that, with these new capabilities of being present every minute of the day and the ability to communicate with anyone in seconds, this often creates a sense of robotic, inauthentic, and automated communications. We can get the feeling that rather than communicating with another human, sometimes messages come across as a bulk email, sent to a huge list, without any personalization at all from this faceless entity.

People no longer respond to robots, although I don't think we've ever responded to robots in the first place. Come to think of it, in all futuristic movies that I've seen, the robot has always been the villain.

People are craving authenticity. After being inundated with messages every single hour of the day from different channels, individuals want to connect with someone on a down-to-earth, genuine basis. But as someone with thousands of connections, how do you do this at scale? How do you personalize a bulk message, so it doesn't seem like it's coming from a robot behind a desk?

After looking at our own habits and a few of our experiences, we've come up with some best practices in personalizing your bulk messages.