Creating Content for the Web and Social Media

When talking about the best practices to increase your visibility online, Google rules all. But at the same time that you are creating content using best practices to boost your search engine optimization, it's important to remember the core reason you are writing those pieces: your readers. The Moz Blog posted a video about creating content that is desirable for both robots and humans, with the core idea rooted in shareability and specifically title tags. Let's a dive a little deeper into crafting copy that touches all bases to increase your online traffic.

Website Versus Social Media

What is the most important platform for your content? Most likely, it's for your website. However, it's important not to underestimate the power of social media. Facebook, Twitter and LinkedIn are valuable resources for real estate agents, and your content should be well-suited for both. Jen Lopez at Moz Blog said in one of her Whiteboard Friday videos:

"You're making your content that you've worked really hard at, you've put time and effort into this, you're making sure that it's easily consumable by the people who want to share it and re-share it hopefully and make it viral because you want that virality here. But you also want it to be stable, and you want the robots to see it and you want the spiders to be able to get to it and all of that." – Jen Lopez at Moz Blog

So in order to make this a happy marriage between humans and robots, your content should feature tags, photos and an excerpt that will attract the eyes of social media goers so that people want to read and share it.