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Sign into your accountListHub/Zillow Divorce Stimulates Discussion
April 06 2015
On April 7, 2015, the agreement between national listings syndicator ListHub (a division of Move, Inc., which itself is a subsidiary of News Corp.) and Zillow Group—the operator of websites and mobile apps with Zillow, Trulia, Hotpads, and other brands—will expire. ListHub will stop sending listings it receives from MLSs and brokers to Zillow Group, and those listings will not appear on Zillow Group sites and apps unless they are transmitted by other means. REALTORS® should understand this change and take steps to ensure that their listings are appearing where they expect them to.
There is no official definition of syndication. The informal one our law firm uses is this: "Distribution in bulk of real estate listing records by or on behalf of the listing broker to portals that will advertise them to consumers on the Internet via websites or mobile apps." A "portal" is an entity like REALTOR.com, Zillow Group, Homes.com, etc., that displays listing information to consumers as advertising via a website or mobile application.
A decade ago or so, ListHub formed to provide a service to MLSs and their brokers: ListHub would aggregate a single data feed from the MLS of all brokers' listings; ListHub would negotiate contracts with the portals; and brokers could control which portals received their listings via the ListHub "dashboard." ListHub became a national "listings syndicator," and hundreds of MLSs now work with ListHub, which sends brokers' listings to dozens of portals. ListHub acquired a competing syndication vendor—Point2—last year, making ListHub the only national listings syndicator working with a substantial number of MLSs.
If you are a listing broker, you should know whether your MLS syndicates through ListHub. If it does not, you will not notice any change on April 8. Similarly, if your MLS syndicates through ListHub, but your brokerage has "opted out" of listing syndication or display on Zillow Group sites, the April 8 date will bring no changes for your firm. In short, if your listings are not going to Zillow Group through ListHub, the break between those companies will have no affect on you.